Editorial, admissions and print design
UCF branding
Three years of environmental graphics, admissions publications, Pegasus magazine editorial and campus spirit work for the University of Central Florida.
The brief
UCF is one of the largest universities in the country, and its main marketing department sets the look for everything from the alumni magazine to student IDs. The work had to feel like one brand across print, web, campus spaces and video.
My role
As a graphic designer in the central marketing department, I helped build and carry the UCF brand. I focused mostly on layout and editorial design, created custom illustrations, and art directed other designers, illustrators and video shoots.
The system
- Pegasus, the quarterly alumni magazine, made with a team of 10 designers and project managers
- Admissions materials for future students
- Wall wraps and murals across campus
- Websites, including the UCF homepage
- Art direction for video shoots
- Custom illustration, stickers, student IDs and spirit pieces