Creative Director & Product Design
Central Florida

About

Portrait of Adam Smajstrla

Bio

I'm a visual problem solver: a creative director and product designer located in Central Florida, currently working at The Walt Disney Company as a senior product designer.

For over 15 years, I've designed across theme parks, hospitality, higher education, insurance and tech, from Disney's design systems to an award-winning restaurant brand at Hawkers.

I pair intuition with research and data, and I give teams the structure to ship great work without losing a brand's personality.

Education and mentoring

  • MBAUniversity of Central Florida2020
  • BFA, Graphic DesignUniversity of Central Florida2011
  • AIGA MentorUniversity of Central Florida2019–2023

Experience

  • The Walt Disney CompanySenior Product Designer (contract)2026–now
  • The Palm Medspa + WellnessDirector of Brand & Operations (consultant)2025–2026
  • The Walt Disney CompanyProduct Designer, design systems2024–2025
  • Launch That (Asbestos.com)Senior Product Designer2023–2024
  • Red 6Senior Graphic and Web Designer2023
  • Hawkers Asian Street FoodCreative Director2018–2022
  • University of Central FloridaGraphic Designer2015–2018
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  • American Integrity InsuranceGraphic Design and Marketing2013–2015
  • Tower Hill Insurance GroupGraphic Designer2012–2013
  • Reynolds and ReynoldsGraphic Designer2011–2012

Awards and recognition

  • Central Florida Art Director of the YearAmerican Advertising Federation2022
  • Gold ADDYGan Bei takeout bag2022
  • Silver ADDYHawkers brunch menu2022
  • Silver ADDYDumplings and Dragons mural2022
  • Silver ADDYHawkers 10th birthday campaign2022
  • Best of Show, Out of HomeGan Bei mural2021
  • Best Breadth of WorkHawkers Asian Street Food2021
  • Gold ADDYGan Bei mural2021
  • Gold ADDYHawkers noodle tiger shirt2021
  • District Silver ADDYGan Bei takeout bag2021
  • Gold Circle of ExcellenceCASE2018
  • 5 Awards of ExcellenceUCDA
  • 40+ ADDY awards in totalHawkers, UCF and more2015–2022

ADDY: American Advertising Federation. CASE: Council for Advancement and Support of Education. UCDA: University and College Designers Association.

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