UX and web design
Asbestos.com homepage
A homepage redesign to build trust, simplify navigation and use real imagery so visitors can picture themselves using the service.
The problem
Asbestos.com is a deep, knowledge-based resource, similar to WebMD or Wikipedia. For most of its audience, people 65 and older, the sheer amount of information can be overwhelming, and the site struggled to guide visitors to the content they needed.
The solution
- Clear trust signals near the top to build confidence quickly.
- A more visible call to action for the free guide, the site's highest-converting element.
- Entry points for patients, caregivers and medical professionals, so each group finds relevant content fast.
- Better search, for information that doesn't live in the top navigation.
Before and after
The old layout on the left, the new design on the right.
- Blue reserved for calls to action.
- Custom video content in place of stock imagery.
- New components to guide visitors, below.
Asbestos.com homepage
A homepage redesign to build trust, simplify navigation and use real imagery so visitors can picture themselves using the service.
Asbestos.com homepage
A homepage redesign to build trust, simplify navigation and use real imagery so visitors can picture themselves using the service.
New navigation component
- More emphasis on search.
- Most-visited pages grouped by audience.
- Friendlier, more engaging heading copy.
New comparison component
Many visitors find a doctor or lawyer on Asbestos.com and contact them directly. The comparison tool shows the benefits of working with the site's patient advocates instead, which led to more case signings.
Mobile mockups
The redesigned homepage on mobile.
Mobile functionality
The existing site was static, so I added motion to make the mobile experience more dynamic and engaging.
Full page
The complete redesigned homepage.